eBay

A brand ad.

MOTION GRAPHICS, ADVERTISING, VIDEO EDITING

BRIEF
For this assignment, an engaging motion graphics piece was created for eBay to demonstrate the ability to work with a client's needs. The goal was to produce a visually stunning video using live action footage typography, and visual effects. The final product, lasting 45 seconds to 2 minutes, was designed to be easy to understand while reflecting eBay's brand values.
process
Creating an advert for eBay presented several challenges, particularly in developing a script and crafting a video without a voice-over. The target audience was small businesses looking to join eBay, starting with thorough research to align with eBay's brand guidelines on color, typography, and logo usage. Inspiration was drawn from a previous logo animation, combining compositions in Illustrator and After Effects. Stock videos and photos from Envato Elements added relatability, while a cheerful yet professional soundtrack enhanced the appeal. Despite the absence of a voice-over, the final product effectively communicated the intended message.