The project brief required designing an innovative digital experience centered on immersive media, mobile tech, or motion graphics for various sectors. I expanded the project to include a 40-second promotional video for the Fitlink app as part of my digital media & technology coursework, covering pre-production, production, post-production, and online delivery of the ad.

Fitlink aims to help busy individuals overcome challenges in maintaining a healthy lifestyle, and to assist personal trainers in expanding their online presence. This was achieved by developing a health and fitness mobile app tailored for both groups. The project involved comprehensive UX research, branding, information architecture, key wireframes, and a functional app prototype specifically designed for personal trainers.