Brand identity creation as a freelance designer for private client. As a personal health and fitness coach, the client seeked to embody courage and strength of character in their brand.

The logo design balances the interplay of tough and soft, strong and minimal, urban and natural. The design began with a hexagonal shape, symbolizing strength and fitness. Subsequently, a rounded leaf shape was introduced as an organic touch, representing health. The two elements converge to form a logo that embodies both balance and vitality.