Name
by Iceleak
A lyric video.
MOTION GRAPHICS, KINETIC TYPOGRAPHY
BRIEF
The aim of this project was to create a lyric video using various techniques such as 2D or 3D animation, typography, and visual effects. The goal was to produce a visually stunning animation that complements the music and creates an engaging experience for the audience, enhancing the overall impact of the song. The video needed to be at least 1:20 minutes long and effectively communicate the lyrics in sync with the music.
process
A song by the Italian-Luxembourgish artist Iceleak was selected for this project. The artist provided assets like his logo and animation, which helped in aligning with his visual style. Inspiration came from a Spotify looping GIF featuring turquoise colors and morphing typography. The workflow began with a mood board on Illustrator, followed by rough sketches. The project was executed entirely in After Effects, focusing on creating various types of motion for the repetitive lyrics. The final video, now featured on the artist's YouTube page, successfully enhances the song's visual appeal.